Urban Decay Ruthless Eyeshadow (Review & Swatch)

The Urban Decay Deluxe Shadow in Ruthless has become one of my favorite go to eyeshadows. While these sell for $18 at Sephora, I purchased it for HALF the price on Allcosmeticswholesale. I heard a lot about this eyeshadow and figured I'd give it a try. If you are into neutrals, you will LOVE this!

The packaging is kind of wierd, like "hi, dinosaur and robot...what do you have to do with makeup?" But I look more at the product inside than the packaging (my answer for this week's beauty ballot spoiler!) I do have a complaint with that clear lid on top. In that, it BROKE OFF as soon as I touched it. This was nothing that some industrial glue couldn't fix but really? $18 for an item that breaks upon touch?? I had tweeted about this and this happened to some others so be careful!

 

Now, let's focus on the inside. It does come with a mirror (there's a nice view of my ceiling in the picture) which can come in handy on the go. Sephora describes this color as a "pale sandy taupe shimmer" and that's a really good description. 

As you can see, it is a touch darker than my skin color. This is what I love about it. On the lid, it's so subtle yet looks gorgeous and goes with anything! The texture is very nice also and applied very smoothly.

 

(with flash) The flash picks up the tones to the color and the shimmer. (and proves that there is indeed a shadow on my hand lol)  

I have been really loving this eyeshadow and it will definitely make it in my next favorites video. Neutral lovers, you NEED. =]

Will you be picking up the Urban Decay Deluxe Shadow in Ruthless? Do you already have it? What do you think?